Category: Uncategorized
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A UX approach to public relations: Communications as technology
During my time studying public relations at USC’s Annenberg School for Communication and Journalism, I supplemented my coursework with user experience and development courses at our engineering school. I was building 8-step communication plans while also conducting usability testing for apps. I didn’t know it then, but this curriculum crossover invented an interesting academic meld…
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Once upon a tunnel: Elon Musk’s Boring story
There are moments in history that inspire human imagination – breakthroughs and leaps for mankind that extend the barriers of progress and prove just how far bold ingenuity can take us. Beyond the breakthroughs themselves, however, are the stories that make them legendary – images, headlines and films that animate complex innovations and first introduce…
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Defining entrepreneurship: lifestyle or achievement?
Entrepreneurship showed up early in my life. I had big ideas from a young age and often spent my time imagining new inventions. Like so many entrepreneurs, I didn’t enjoy doing just one thing. If I had to spend the first eight hours of my day in a classroom, I’d spend the afternoon planning what…
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