Once upon a tunnel: Elon Musk’s Boring story

There are moments in history that inspire human imagination – breakthroughs and leaps for mankind that extend the barriers of progress and prove just how far bold ingenuity can take us.

Beyond the breakthroughs themselves, however, are the stories that make them legendary – images, headlines and films that animate complex innovations and first introduce us to gospels of invention.

It was true when Neil Armstrong first walked the lunar surface. Most might not have understood the physics that launched Apollo 11 toward the Moon, but footage of those historic small steps were enough to convert the U.S. into a nation of believers in the future of space travel.


It wasn’t just video footage that captured the world’s attention, but also a series of stories. Films, books, news features and promotional campaigns got the world excited about the wonder of space travel.

[…] (read the full post)




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