Alexa Y.

I’m a writer and design-minded communications strategist based in Los Angeles. I’m currently a global communications manager at TikTok with previous experience at IBM, The Walt Disney Company, Levi Strauss & Co., and Nickelodeon.

You can find me on LinkedIn.

Through my work in communications, I combine my love for language with strategy to tell stories and shape narratives that make an impact and drive results. I’m also passionate about finding inventive ways to amplify those stories across emerging formats and platforms. 

In summary, that includes: 1. writing (copywriting, scriptwriting, creative writing, editorial) 2. strategic communications (messaging, crisis, proactive, social, PR), 3. multi-platform marketing and audience development, and 4. content development, creative strategy and direction.

I’ve done all of the above for global brands including TikTok, IBM, The Walt Disney Company, Nickelodeon, Levi Strauss & Co., The Blackstone Launchpad, and the USC Shoah Foundation, among others.

I have bachelor’s degrees from the University of Southern California where I studied public relations (B.A.) and political science (B.A.). I also specialized in web development and design at USC’s Viterbi School of Engineering. I’m an Adobe Certified Associate in Visual Communication Using Adobe Photoshop. 

In summary: I’ve helped build stories about technology, content, and product for global media and technology brands, helping them reach audiences around the world and drive business impact.