A UX approach to public relations: Communications as technology

During my time studying public relations at USC’s Annenberg School for Communication and Journalism, I supplemented my coursework with user experience and development courses at our engineering school. I was building 8-step communication plans while also conducting usability testing for apps. I didn’t know it then, but this curriculum crossover invented an interesting academic meld [...]

Once upon a tunnel: Elon Musk’s Boring story

There are moments in history that inspire human imagination – breakthroughs and leaps for mankind that extend the barriers of progress and prove just how far bold ingenuity can take us. Beyond the breakthroughs themselves, however, are the stories that make them legendary - images, headlines and films that animate complex innovations and first introduce [...]